Adapting to the Future with Toyota

In this episode, we were joined by Alessio Becattini, former General Manager Digital Marketing & CX for Toyota Financial Services. At the time of this conversation, Alessio had spent the last 20 years of his career with TFS and had first-hand experience of the transition the automotive industry has gone through in adapting and responding to the digital age. 

It's clear the automotive industry has undergone massive changes the past years. But that may very well be nothing compared to the changes it faces going forward. In this 25 minute podcast we discussed  the concept of digital evolution and what it means to transition from an automotive company to a mobility company.

Hear Alessio's take on the beginning and the future of this transformative adventure.

"What we call a car today, will be an extension of the household; it will be a place where you can work, you can relax, you can work out and you can prepare for an event. If you start to see it from this point of view, you can see that today we are at the very beginning of this journey."