The New Luxury Customer Experience Needs a Direct-to-Consumer Transformation

The time for Luxury to join the D2C and MACH revolution is now

31 Pages

25 Minutes Reading

There have been many reasons why brands have been reluctant to shift into a D2C model. This reluctance is not reserved for the Luxury sector, but we also exist now in a time when moving D2C and keeping the same level of luxury in the customer experience is possible. Meaning we’re also in a time when not shifting into D2C no longer makes as much sense as it once seemed to.