Author

Strategic Planner – FR

Arthur Sotto

My Insights

Brand-new digital services proliferation in the luxury & premium auto industry

As the threat of autonomous cars is becoming each day more real, classic automakers have entered in a new era of services “proliferation”: the customer experience is enhanced through brand-new digital services, at each step of the consumer journey.   

July 28, 2015

Brand-new digital services proliferation in the luxury & premium auto industry

As the threat of autonomous cars is becoming each day more real, classic automakers have entered in a new era of services “proliferation”: the customer experience is enhanced through brand-new digital services, at each step of the consumer journey.   

July 28, 2015