Author

Commerce Consultant

Christoph Kipp

Christoph Kipp

CTO eCommerce

Why Even Large, Long-Standing Brands Should Consider the D2C Model

Why Even Large, Long-Standing Brands Should Consider the D2C Model

Digitally native D2C firms have found clever ways to build strong relationships with their consumers and increase profit margins by cutting out the middlemen. By concentrating on subscription models, powerful commerce platforms and customer data, they've been able to deliver exceptional customer experiences that have generated a loyal customer base.

June 03, 2020
Why Thinking Short-Term Is the Quickest Way to Fail When It Comes to Commerce Platforms

Why Thinking Short-Term Is the Quickest Way to Fail When It Comes to Commerce Platforms

“Commerce is constantly evolving, and we need to be at the forefront of that”. Christoph Kipp, Global VP of Commerce.

June 03, 2020