Author

Digital Strategy - SE

Daniel Hansson

My Insights

Sixteen mistakes I made in digital analysis (and how to avoid them)

Are you interested in getting into the nitty-gritty of digital analytics, but are you scared it might be complex, difficult and easy to make mistakes? This is a fast-forward past the stumbling blocks that I encountered.

April 21, 2017

Why you cannot validate hypotheses with usability tests

If you plan to conduct usability tests in order to validate your hypotheses, the best case scenario is that these tests go to waste. The worst case scenario is that you opt out of using great ideas.

November 29, 2016

Lean UX in Practice

“A backlog is just a list of untested hypotheses. The only acceptance criterion is business outcome.” Jeff Gothelf’s words sound smart enough. But how do things work out in practice?

October 21, 2016