Author

CRM and Campaign management Senior consultant and Business analyst

Rana Aldouri

Most of Aldouri’s career has been in customer relationship management, specializing in campaign management and contact management.

She has strong proven skills in project management, business and functional analysis, as well as in team management.

My Insights

Are you sure you know what makes your customers tick?

What’s trending today will be gone tomorrow. Make sure you’re not gone tomorrow.

May 04, 2016

Newsletter: how to evaluate the e-mail communication

20% of marketing emails are blocked by filters. With an average opening rate varying between 15-30%, and click rate between 2-5%, it is important to optimize your newsletter for maximum performance. 

August 25, 2015