Prior to Valtech’s involvement, Mondelez had no standard representation of brand or messaging on its corporate website. The website was not built on a scalable platform and had no CMS platform at the foundation. Mondelez wanted to build a foundational corporate website where press releases, news and even company updates could be widely distributed.
After the discovery phase, the decision was made to update Mondelez’s version of Sitecore to a newer version better capable of meeting all of their needs. Among other benefits, we thought this migration would introduce governance protocols to better control brand / design and messaging across corporate sites country to country and go a long way towards meeting Mondelez’s stated desire to distribute content geographically and display the content in the correct language as a default based on the incoming IP address.
Mondelez also had a stated desire to improve their own digital maturity while making more “data-driven decisions.” To facilitate this, we setup Google dashboards to collect and present important data needed to make the best decisions possible about content, campaigns and more, improving the site’s digital maturity.