The next phase of B2B growth is an AI system
Most B2B companies are investing in AI, but few are seeing it scale. Tools get adopted team by team, data sits in silos and pilots that work in isolation stall when it's time to grow. The value is there, but it's trapped.
The way out isn't a bigger data cleanup. It's starting in a different place. Begin with the buyer experience that drives revenue, work backward to the minimum data and workflows needed to deliver it and prove it in weeks, not months. You work with the environment you have today and improve only what the goal demands.
Then, join Jared Johnson for his session, Perfect data can wait: The fastest path to a B2B Concierge, where you’ll see this approach in action. Using Valtech’s B2B Concierge, an accelerator that gives buyers fast, accurate answers to revenue-driving questions like real-time inventory availability, Jared will show how to identify exactly which data matters and skip the data-first overhaul.
If you're a merchandiser or marketer shaping the B2B buying experience, AI is only as good as the content behind it. Stop by to talk with Melanie Pearl, SVP Client Growth, about building a content supply chain that keeps pace with how buyers buy.
Let’s explore what’s possible when goals lead and data, content and AI work as one system.
Let's connect at B2B Online Atlanta
Come with a question or a challenge you're stuck on. We're ready to talk about:
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Getting AI to scale: finding where value is trapped and which use case to prove first
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B2B Concierge: delivering fast, accurate answers to your buyers without a full data overhaul
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Content supply chain: getting the right content to the right buyer, faster
Beyond the conference floor
We’re also hosting an exclusive evening at State Farm Arena with Commercetools for a small group of senior B2B leaders. Learn more
