Title: The Pet-Centric Experience
Theme: Transformation Stories
Pierre-Charles Parsy: Brand & Pet Owner Global Vice President, Royal Canin, a Division of Mars Inc.
Topics: Business Transformation, Data-driven Transformation, Digitial Transformation, Economics of Mutuality, Cultural Change, DTC Strategy
What to expect
What do we mean by the Economics of Mutuality? For Royal Canin, it’s the outline of their business model. Setting goals around multiple forms of capital: Financial, Human, Natural and Social. It’s how they strive to live their purpose: A Better World for Pets. In this interview we're joined by Pierre-Charles Parsy, Chief Digital Officer at the pet health-through-nutrition company. Pierre-Charles has led the digital transformation for the brand, delivering on what he calls a pet-centric experience and instilling technical and cultural change across the business. Today, we’ll discuss the impact of that transformation, the elements that have enabled it’s success as well as their future ambitions.