Everyone agrees AI needs good data. The harder question is where to start. Too often the answer is a data-first overhaul: clean everything, then figure out the goal. The AI use case waits behind it.
This session flips that. Using Valtech’s B2B Concierge accelerator, Jared Johnson, Head of B2B Strategy, Americas, shows a goal-first approach. Start with the customer goal, like fast, accurate answers to revenue-driving questions such as real-time inventory availability, then work backward to the minimum data needed to deliver it.
You'll see how to:
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Understand the moving parts behind a revenue-driving customer question
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Identify the minimum data required to answer it well
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Clean up only what’s essential to make the concierge work, and turn that win into a pattern for the next use case
To learn more about this session, visit the official programming page of B2B Online Atlanta 2026.
