The Resilient Marketer
The resilient marketer roundtable is a forum for conversation facilitated by Wharton Business Schools David Reibstein. David will be asking the members of the roundtable about their point of view on several key areas of conversation.
- How are you accessing prospective customers in light of the restrictions posed by the pandemic?
- Can virtual events be better or more beneficial than physical ones?
- What are your plans for growth? How are they different than a year ago?
Be ready to pull up a chair at the table and pose your own questions to the group. We look forward to hearing your observations and believe you will leave the table more informed by the dialog.
David Reibstein, PhD.
David Reibstein is the William Stewart Woodside Professor; Professor of Marketing, The Wharton School. The co-founder of Bizrate.com, David is a marketing expert whose research interests cover marketing ROI, internet marketing, competitive marketing strategy, market segmentation, marketing models, and understanding brand choice behavior. He has taught at the Harvard Business School and Stanford University, and served as a visiting professor at INSEAD at Fontainebleau.
Agenda
Post Event Downloads
Following the roundtable a Discussion Summary and the Topline Survey will be available for download. The participant list is available upon request, please email NA.Marketing@valtech.com to gain access.
