Digital commerce is entering a structural shift. As AI agents begin to research, compare and even transact on behalf of users, the traditional role of the commerce website is being fundamentally redefined.

In this session, Valtech and a guest speaker from Forrester unpack what “agent-driven commerce” means in practice — and what it takes for brands to stay relevant in a world where clicks are no longer the primary currency of engagement.

You’ll gain a clear view of how leading organizations are evolving their commerce strategies, technology foundations and customer experiences to adapt to this new reality.

Key topics covered

• The rise of agent-driven commerce and what is actually changing
• Whether commerce websites are being replaced or redefined
• How AI agents are reshaping discovery, decisioning and transactions
• What brands must do now to remain visible and competitive
• The implications for CX, marketing and commerce technology stacks
• Insights from Forrester research on the future of digital commerce services

Why watch

This session is designed for leaders across retail, footwear, fashion, consumer goods (CPG), manufacturing and B2B industries navigating the next evolution of commerce. If you are responsible for digital experience, commerce performance or customer engagement, this conversation will help you:

• Understand the shift from human-led to agent-led journeys
• Reframe the role of your commerce ecosystem
• Identify immediate opportunities to future-proof your strategy
• Learn how leading brands are preparing for AI-native interactions

Watch the recording