Challenging sporting goods brands to outperform
At Valtech, we've partnered with performance-first leaders like Amer Sports (Salomon, Arc'teryx, Wilson) to rewire their digital backbone, from multi-brand DAMs to OMS relaunches. We helped Primeau Vélo go beyond the showroom by integrating Adobe Commerce and LS Retail to create a frictionless omnichannel experience.
With Decathlon, we enabled product teams to move from opinion-led decisions to data-driven precision by combining hike and ride activity from their outdoor app with transaction and persona data. The result? Smarter product development, sharper customer segmentation and a self-service analytics engine that scales across teams.
And we're not stopping there. Active prospects are lining up to rethink loyalty, personalization and circular commerce with us. If your brand is still chasing likes instead of building performance systems, it's time to catch up. We build for athletes, not algorithms.