Valtech Innovation Marathon 2027

Co-create AI solutions that drive real business impact

The Innovation Marathon is a program where Valtech experts and a select group of clients come together to explore what’s possible with AI. It’s hands-on, collaborative, and focused on building something real—a working proof of concept that addresses a live business challenge.

You won’t be going it alone. Along the way, you'll work with peers, learn from subject matter experts, and shape a solution that’s grounded in your priorities.

Previous participants include The Greenery, ERIKS, Hoya, Lely Industries, Salta Group and The Social Hub.

Who should join?

This program is built for teams who want to innovate, but don’t want to hit pause on the day-to-day. If you’re already thinking about how AI fits into your roadmap, this is a space to make progress quickly, with the right support.

Business owners and experience leaders

Looking to improve customer experience, unlock new efficiencies or create smarter workflows with AI.

Digital and platform teams

Keen to explore AI in a modular, scalable way — without disrupting existing systems.

Innovation, data and AI teams

Ready to turn ideas into action, learn through doing, and connect with others solving similar challenges.

Keep me informed

Our goals for you

• A proof of concept you can stand behind
  You’ll leave with a working prototype that solves a real problem in your business.
• An experience-led approach to AI
  Together we’ll explore how AI supports your broader strategy, not just a single use case.
• A stronger network
  You’ll collaborate with clients and colleagues across industries who are asking the same questions you are.
• A clear path forward
  Whether you choose to scale your solution or explore another idea, you’ll know exactly what the next step looks like.

What to expect

The program is structured around five key moments, designed to keep momentum high and effort manageable.

• Kick-off (onsite): define your challenge, shape your ambition, and get to work

• Milestone 1: review your solution design with the group

• Milestone 2: share your progress and refine your approach

• Milestone 3: prepare your concept for demo

• Grand Finale (onsite): pitch your solution, share your results, and connect with new stakeholders

Keep me informed

Why join now

• The program is built around your roadmap, not outside it

• It’s designed to be lightweight, but high impact

• And it works — many clients go on to implement or scale their POCs

Be part of what’s next

If you’re ready to explore what AI can unlock for your team, keep in touch and we’ll let you know when more details about Innovation Marathon 2027 are available.