Accelerating Mobility Trends and the New Customer Journey

The future of mobility will be dominated by electric and IOT vehicles, MaaS and the monetization of OEM owned data. In this whitepaper, we explore these topics and how mobility trends are changing the relationship with customers.

15 Pages

20 Minutes reading

Accelerating Mobility Trends and the New Customer Journey

The introduction of EVs into the mass market is doing more to drive global mobility trends than any other factor in recent months.

In this whitepaper, we explore mobility trends by looking at how the further electrification of transportation leads to changes in connected car iot, explore the work of top brands in shifting their focus to center the end user as their primary customer, and dig into the ways the customer buying journey will change in parallel with new ownership models and MaaS improvements.