September 06, 2019
There is no longer a place for digital for digital’s sake. As we become more advanced in our understanding of the application of digital in transforming businesses, we must become even more intelligent in how we adapt and respond to the new normal. Take the Retail sector, where Customers now demand seamless experiences that deliver value directly to them. Not just financial value, although that helps…. real Human Value; time, pleasure, experience, emotional connection. In a digital first world we expect experiences that invisibly connect online and offline behaviours as standard; innovations that make our lives easier, faster, happier.