Job

Toronto

Analyst - Marketing Science (Google Tag Manager Experience)

Analyst - Marketing Science (Google Tag Manager Experience)

Here’s a little about us:

Valtech is a global business transformation agency delivering innovation with a purpose. We enable clients to anticipate tomorrow’s trends and connect more directly with consumers across their digital touch points while optimizing time-to-market and ROI. We are a network of more than 3000 innovators, design thinkers, marketers, creatives and developers spanning 5 continents with offices in 16 countries (USA, UK, Canada, France, Germany, Netherlands, Sweden, Switzerland, Denmark, Brazil, China, India, Australia, Singapore, Argentina, Ukraine). While our expertise is in technology, marketing and experience design, our passion is in addressing transformational business challenges for our clients, including strategy consulting, service design, technology services, and optimization of business-critical digital platforms for multichannel e-commerce and marketing.

What we are looking for:

Valtech is seeking a data-minded Marketing Analyst with experience in measurement, data, analytics, dashboards, optimization & SEO. We are looking for individuals with a passion for helping solve client’s challenges through data and attain an ROI from their digital investments & data sets.

This is an exciting opportunity to grow your skills and work with a fantastic roster of clients within an expanding Marketing Science practice at Valtech. We place a strong emphasis on KPIs, measurement and tagging across the customer journey, with an experiment-driven approach.

You’ll be hands-on with variety of platforms including Google Analytics, Google Tag Manager, Episerver, Sitecore, Salesforce Commerce Cloud, Optimizely and others (feel free to bring your favorite tools into the mix).

Your day will have immense variety; you’ll be running client workshops, designing tagging strategies, mining data for opportunities and reporting on campaign performance. There will be plenty of opportunity to apply your strategic and analytical skills to link tactics and experiments to revenue and conversion lift, in a variety of client and vertical contexts. If you’re interested in data science or machine learning, we’re working on applying those techniques to marketing data as well!

Most importantly, you love to tell data-driven stories of measureable improvements to digital performance.

What you will do:

You will be working closely with colleagues across North Amercia and the role breaks down into two large buckets:

1) Billable client work including but not limited to:

  • Delivery of workshops to define KPIs, digital objectives, project requirements, education on digital best practices
  • Delivery and implementation of optimization roadmaps and experiments
  • Delivery and implementation of data strategy, data layer design and tagging plans
  • Delivery and implementation of dashboards & ongoing reports
  • Delivery and implementation of marketing automation plans
  • Delivery and implementation of SEO recommendations & enhancements
  • Research into latest practices, tools, approaches to make informed recommendations
  • Providing general guidance and expertise to our clients as a trusted advisor

2) Non-billable work to produce thought leadership and provide sales support defining early opportunities

Travel within Canada and US is expected for to deliver client workshops (pre-COVID 19).


What you should have:

  • Experience presenting to stakeholders and delivering workshops and training engagements
  • Understanding of the digital marketing space, including popular tools and common channel strategies spanning web, email, social and mobile
  • Experience in configuring and using Google Tag Manager & Google Analytics to understand visitor behavior and identify opportunities for optimization
  • Understanding of audience segmentation and content targeting to segments
  • Experience developing and prioritizing KPIs to measure a program, initiative or project
  • Understanding of marketing strategy and optimization tactics including personalization, SEO, A|B testing, automation
  • Experience embedding analytics and optimization within larger digital delivery projects
  • Experience with DXPs such as Sitecore, Episerver, Salesforce Commerce Cloud
  • Experience with analytics tools such as Google Tag Manager, Google Analytics, Adobe Analytics, Adwords,
  • Familiarity with SEO / optimization tools such as Semrush, CrazyEgg, HotJar

Nice to Have

  • Experience in a consulting or client services environment (>2 years)
  • Experience with dashboard tools such as Google Data Studio, PowerBI, Tableau
  • Marketing Automation experience (Marketo, Pardot, Episerver, etc.)


What we offer:

  • We offer competitive compensation, great benefits including Medical, Dental and Vision benefits
  • We close over the winter holidays and keep summer hours to help you make the most of those sunny Friday afternoons
  • We’re located right in the action (Front & Spadina)
  • Collaborate, supportive culture
  • Monthly events with an active culture club
  • Stocked kitchen with everything you need to keep you going throughout the day
  • We provide a flexible work schedule that supports work/life balance
  • Professional development and training opportunities-Valtech Academy


Valtech Values:

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Want to be part of a great company? Then join our fast-growing business/team and apply now. We're excited to hear from you!