Senior Marketing Science Analyst
What we are looking for:
Valtech is seeking a data-minded Senior Analyst with experience in measurement, data, analytics, dashboards, and optimization. We are looking for individuals with a passion for helping solve clients’ challenges through data and attain an ROI from their digital investments & data sets.
This is an exciting opportunity to grow your skills and work with a fantastic roster of clients within an expanding Marketing Science practice at Valtech. We place a strong emphasis on KPIs, measurement, and tagging across the customer journey, with an experiment-driven approach.
You’ll be hands-on with a variety of platforms including Google Analytics, Google Tag Manager, Adobe Launch, Adobe Analytics, Sitecore, Salesforce Commerce Cloud, Optimizely, and others (feel free to bring your favorite tools into the mix).
Your day will have immense variety; you’ll be running client workshops, designing tagging strategies, mining data for opportunities, and reporting on campaign performance. There will be plenty of opportunities to apply your strategic and analytical skills to link tactics and experiments to revenue and conversion lift, in a variety of client and vertical contexts. If you’re interested in data science or machine learning, we’re working on applying those techniques to marketing data as well!
Most importantly, you love to tell data-driven stories of measurable improvements to digital performance.
Toronto Benefits:
- We offer competitive compensation, Group Benefit Plan, and a Health & Wellness program ($1000 toward mental health!)
- Flexible PTO
- Monthly events with an active culture club
- We close over the winter holidays and keep summer hours to help you make the most of those sunny Friday afternoons
What you will do:
You will be working closely with colleagues across North America and the role breaks down into two large buckets:
- Billable client work including but not limited to:
- Delivery of workshops to define KPIs, digital objectives, project requirements, education on digital best practices
- Delivery and implementation of optimization roadmaps and experiments
- Delivery and implementation of data strategy, data layer design, and tagging plans
- Delivery and implementation of dashboards & ongoing reports
- Delivery and implementation of marketing automation plans
- Research into the latest practices, tools, and approaches to make informed recommendations
- Providing general guidance and expertise to our clients as a trusted advisor
- Non-billable opportunities include but are not limited to:
- Producing thought leadership
- Sales & business development support
- Direct reports at the analyst level to mentor and guide
- Ability to evolve & own divisions within the growing Marketing Science practice
Travel within Canada and US is expected to deliver client workshops (pre-COVID 19).
What you should have:
- Experience presenting to stakeholders and delivering workshops and training engagements
- Understanding of the digital marketing space, including popular tools and common channel strategies spanning web, email, social and mobile
- Experience in configuring and using Google Tag Manager & Google Analytics, and/or Adobe Launch & Adobe Analyst to understand visitor behavior and identify opportunities for optimization
- Understanding of audience segmentation and content targeting to segments
- Experience developing and prioritizing KPIs to measure a program, initiative, or project
- Understanding of marketing strategy and optimization tactics including personalization, SEO, A|B testing, automation
- Experience embedding analytics and optimization within larger digital delivery projects
- Experience with DXPs such as Sitecore, Optimizely, Salesforce Commerce Cloud
- Experience with analytics tools such as Google Tag Manager, Google Analytics, Adobe Analytics, Adwords,
- Familiarity with SEO / optimization tools such as Semrush, CrazyEgg, HotJar, SiteSpect, VWO
- Experience with dashboard tools such as Google Data Studio, PowerBI, Tableau
Here’s a little about us: