Dominic is an advocate for UX and customer-centric insight-driven design. Over the last few years working alongside Sitecore, Dominic has gained Sitecore MVP status (2017, 2018, 2019), co-authored “Sitecore whitepaper UX4CX, user tested Sitecore Horizon and continues to contribute, speak and collaborate with Sitecore peers. Dominichurst.com @dh_analytics
Getting Ahead with Sitecore
In an earlier article we talked about how to meet the potential of the platform you have invested in; we talk about it time and time again. It’s the equivalent of buying a jet and leaving it on your driveway… yes you’ve got the best in class, but if you can’t use it, what’s the point?!
Preparing for Sitecore personalisation? – Three steps to make your personalisation tests effective
Whether its a machine or human that dictates the personalisation we still need to prepare for personalisation to maximise its potential and thus the value it can deliver.
What’s the problem? – Understanding the ability to deliver value
Whilst this blog post is targeted towards roles that build or deliver web services, the logic and theory cover many roles in business today.