Author

UX/UR Consultant

Dominic Hurst

Dominic is an advocate for UX and customer-centric insight-driven design. Over the last few years working alongside Sitecore, Dominic has gained Sitecore MVP status (2017, 2018, 2019), co-authored “Sitecore whitepaper UX4CX, user tested Sitecore Horizon and continues to contribute, speak and collaborate with Sitecore peers. Dominichurst.com @dh_analytics

My Insights

Getting Ahead with Sitecore

In an earlier article we talked about how to meet the potential of the platform you have invested in; we talk about it time and time again. It’s the equivalent of buying a jet and leaving it on your driveway… yes you’ve got the best in class, but if you can’t use it, what’s the point?!

September 06, 2019

Preparing for Sitecore personalisation? – Three steps to make your personalisation tests effective

Whether its a machine or human that dictates the personalisation we still need to prepare for personalisation to maximise its potential and thus the value it can deliver.

November 13, 2018

What’s the problem? – Understanding the ability to deliver value

Whilst this blog post is targeted towards roles that build or deliver web services, the logic and theory cover many roles in business today.

October 30, 2018