Author

Marketing Intern & Millennial

Fatme Mustafa

Fatme studies Business Economics and IT at KEA - School of Technology and design. She is a Marketing Intern at Valtech Denmark working closely with our Marketing Manager on content marketing, Search Engine Optimization and event management. Outside work she enjoys learning new languages. She already speaks 4 and is currently learning ASL (american sign language)

My Insights

Millennials - Digital & Connected, But Different.

Well at least I am. I was born with a mobile device in my hand, losing it would literary be like losing a limb. I am what most of you retailers call ‘a pain in the ass’ and what my parents call ‘over dramatic’. I am sure I have giving you a hard time. But now, I want to help you. I want to clarify something about me that will probably surprise you.

February 28, 2017

How The Ninja Turtles Can Help You Better Target Millennials!

Hello marketers. I’m a millennial. I consume a big amount of your content, but loose interest in under 10 seconds. Why? Because your demographic was too broad to be relevant. Maybe the Ninja Turtles can help me here - sounds weird? I guess, but it could help you win back our hearts with your content!  

September 01, 2016

Meet My Shopping Assistant - My Phone!

You’ve probably seen me in your store a couple of times, with eyes glued to a four-inch screen and fingers tapping and snapping as I walk around. To say I am ‘in love’ with my phone would be an understatement – I am rather obsessed!

August 01, 2016