Expectations of the Connected Consumer
Connected experiences have become unavoidable for a very simple reason: consumers are already and continuously connected to the online world. A world that they customise to their interests and needs. Not jumping on the bandwagon will leave you behind.
Improving Visibility Through Voice Activation
Alexa, Google, Siri, Bixby or Cortana, voice-powered digital assistants are invading our lives and it is a game changer for retailers.