Maria is the Danish Marketing Manager, who has worked in digital media since 2001 with content, product management, commercial development and marketing. With a degree in Communication and International Marketing she enjoys working with a broad variety of people across the world, driving projects with measurable value. When not in the office you can find her in the local yoga studio or on the running trails during early mornings.
Maria Brunckhorst Schmidt
Orchestrating true customer centric experiences – are you there yet?
Well, my guess is that you are probably not. Or maybe you think you are but forgot to ask your customers if they actually agree…!? According to a research conducted by Bain & Company, 80% of the companies they surveyed believe they deliver a superior experience to their customers. But when asking the same customers, it turns out that only 8% of these companies were really delivering on that.
Digital Trends 2015
Which digital trends should we be looking out for or forward to this year?
From Mass Media To Social Media: A Hard-Hitting Change
If the omnipresence of social media already seems like a natural part of our daily lives, the opportunities it presents can be better understood when compared to declining traditional media. In only ten years, the television audience in the US has fallen by an average of 50%.