Mark is working as a Senior Advisor out of our Copenhagen office. He’s been running around the digital block since the early days of the world wide web, and now spends his time advising businesses and enterprises on how the digital opportunities and challenges impacting their key strategic issues can be leveraged or countered. He then conceptualises the solutions to do just that. Before his MBA, Mark did an MA in Literature. This sometimes tends to lead him into the fogginess of philosophy and abstraction, but we try not to hold it against him.
Senior Advisor - DK
Is Your Value Chain In Danger of Becoming Part of an Alternative Value Network?
As consumers get more empowered, businesses must reinvent their value chain to become a value network embracing collaboration and co-creation. If not, someone else will. Those who control the digital customer experience control the crucial asset: The data.
B2B buyers need thought leadership and content marketing
If you are a B2B business, chances are lead generation is amongst your key objectives? That’s what we hear repeatedly from marketing departments, anyway. Interestingly, generating leads also turns out to be one of the most challenging objectives. B2B buyers are reluctant to be reached by traditional sales channels, but thought leadership and content marketing can bring them closer to you.