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Senior Advisor - DK

Mark Lewis

Mark is working as a Senior Advisor out of our Copenhagen office. He’s been running around the digital block since the early days of the world wide web, and now spends his time advising businesses and enterprises on how the digital opportunities and challenges impacting their key strategic issues can be leveraged or countered. He then conceptualises the solutions to do just that. Before his MBA, Mark did an MA in Literature. This sometimes tends to lead him into the fogginess of philosophy and abstraction, but we try not to hold it against him.

My Insights

B2B buyers need thought leadership and content marketing

If you are a B2B business, chances are lead generation is amongst your key objectives? That’s what we hear repeatedly from marketing departments, anyway. Interestingly, generating leads also turns out to be one of the most challenging objectives. B2B buyers are reluctant to be reached by traditional sales channels, but thought leadership and content marketing can bring them closer to you.

April 29, 2014

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