Social Media Analyst - DK
4 key principles of an effective social media insights approach
Follow the principles for social media enlightment.
Social Media Insights - Pitfalls and Benefits
I have been working as a social media analyst for the last 3 years with a number of international clients of varying size. These experiences have brought a plethora of issues and questions, from what social media insights actually are, a lack of understanding of what it can deliver, how the data is representative of the real life audience and how to ultimately execute a social media insight initiative.