Paul van der Ven
The 4 essential steps for a carefully structured and considered CRO project
Organisations are becoming increasingly interested in conversion ratio optimisation. Logical, because website conversion ratios are very important. Small improvements to essential moments of interaction (such as in the funnel), can generate huge increases in the number of conversions. Conversion optimisation is therefore a good way to gain more customers – without having to increase either your media budget or campaign activities.