Author

Strategy consultant

Romain Chataigner

Romain Chataigner

For the past few years, Romain has been helping international brands achieve sustainable digital transformation projects.

Passionate about marketing and big ideas, perceptive and creative, he works on transversal strategic themes, from technology to innovation, from vision to governance.

Strategic planner in a previous life, he puts the consumer at the very heart of his reflexion and promotes a consulting approach ambitious, tailored and impactful.

My Insights

Explaining blockchain to my mother

In 1995, Newsweek editorialist Clifford Stoll wrote about the Internet, this distant and overrated technology that would never challenge the business models of the time. Today we're facing similar discussions with the blockchain, a topic widely unknown and/or misunderstood despite its potentially game-changing impact on our future.

August 29, 2017

Digital transformation and experiential touch points: building loyalty among globe shoppers

Whether it’s through technology or travel, we’ve never been as close to other countries and people as we are now. We are living in McLuhan’s prediction of a global village, where non-English speaking parents are still amazed to hear their prepubescent offspring yell at virtual teammates in Shakespeare’s language.

December 01, 2015