Author

Practice Head, SMAC - IN

Saurabh Chakraborty

My Insights

Innovation by Accident!

Innovation by Accident!

August 21, 2017

Retail - A Digital Affair

The key challenge for a Brand in the 21st century is to be able to send the right Brand message to the Consumer amidst the marketing noise, get them involved and initiated with the brand.

April 20, 2016

Experiential Retailing - Mobility

The last seven years were reinvented and revolutionized by the proliferation of devices.

June 23, 2015