Decathlon

Endless Capacity

New applications of VR technology boost UX and revenues

Endless
Capacity

Facts

Industry

  • Retail & Consumer Goods

Service

  • Emerging Technologies
  • CX Strategy

About

Get to Know Decathlon

With over 1,500 stores in 60 countries, Decathlon is one of the world's largest sporting goods retailers. The company employs more than 80,000 people globally from 80 different nationalities. They have achieved this level of success by being very aware of what their customers want and need and by constantly challenging themselves to progress and improve.

Decathlon is a brand with an eye to the future. They have a focus on reinvinting retail by creating unique and relevant experiences that boost sells. In order to help them along the path towards creating the dynamic store of the future, we were lucky to partner with Decathlon in the creation of a VR solution to a common brick and mortar space issue. 

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Decathlon

Creating Space

The company stocks a wide range of goods in large superstores. However, some locations do not have the square footage necessary to showcase large products, such as outdoor gear. To enable consumers to discover, test and experience these specific products, Valtech developed the first Decathlon VR Commerce Platform (using HTC Vive).

Parallel Universe

Parallel Universe

VR boosts sales by plunging customers into another world that they want to be a part of.

Evolution in Motion

Evolution in Motion

Maturing technology means VR experiences are much better than even a year ago.

Decathlon

Almost real

VR experiences have been introduced in 92 stores in 15 countries. Customers, equipped with HTC helmets provided in-store, can now view products in a variety of backgrounds by adjusting the VR brightness and weather conditions.

Through our strong UX/UI expertise, and by leveraging a state-of-the-art gaming engine like Unity, we managed to create a completely immersive room-scale VR experience, where the customer actually feels like he’s going camping and is ready to discover new products.

Ludovic Maire, Director Technology Solutions, Valtech Canada

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