AI is changing how customers discover brands.
Increasingly, people are turning to ChatGPT, Gemini, Perplexity and AI-powered search experiences to find answers, compare products and make decisions. As these systems become the new front door to digital experiences, organizations face a new challenge: how do you ensure your brand is both visible to machines and meaningful to people?
If your brand’s magic isn’t machine-readable, it becomes invisible.
If your brand is machine-readable but lacks magic, it is just noise.
This breakfast session explores what that means for modern marketing organizations.
Join experts from Valtech and Valtech RADON as we unpack how AI is reshaping search, media and customer decision-making. Together, we’ll explore the intersection of brand, content, technology and paid media, and discuss what it takes to build visibility in a world where AI increasingly acts as the intermediary between customers and brands.
We’ll share practical insights, emerging best practices and real-world examples of how organizations are evolving from traditional search strategies to intelligent visibility strategies designed for both humans and machines.
What you’ll take away
- Why AI is fundamentally changing how brands are discovered
- How AI systems interpret, recommend and prioritize brands
- The balance between machine-readable content and brand differentiation
- The evolving role of SEO, GEO, paid media and brand authority
- What an Intelligent Enterprise visibility strategy looks like
- Practical actions to improve discoverability across AI-powered journeys
