Event

Connecting the dots – The stepwise(stepped) approach to marketing science within the customer journey
Please accept marketing cookies to watch this video.
Event Date: May 12, 2020
Webinar: Watch on demand

In times of uncertainty, data gives us the clarity we need to make the right decisions. No matter the size of the business you operate within, whether a retailer, a government organisation or a financial institution, knowing how to interpret the data is the difference between sink or swim. So how can you acquire, convert and retail customers in a time where big tech companies disrupt every market?

In the latest webinar Paul van Oosterhout and Isabelle Liesker show you how it’s possible to connect the dots and better understand what the information is telling you, to help you make better business decisions. We show you how to interpret the trends, how to look at the right data and how to make sure you’re making the data work for you. Not only by sharing our knowledge and experiences, but we'll also take you through one of our use cases.

Watch the webinar to see how to use the tools we’ve created to help you achieve greatness. Alternatively, if you’re short on time, here are our top takeaways:
 
  
1. Start Small: listen to the data 

Becoming data driven is a continuous process and you need to be able to embed the data way of working into the DNA of your business.  Setting up a structured data framework is a multifaceted process that requires you to think about tooling, data management & governance, new processes and your organisation/ team in a process of continuous improvement.

  
2. Learn how to make the data work for you

Now, more than ever, you need to be able to better understand and predict the intent of your customers. You need to deliver highly personalised experiences across the full customer journey and you need to make sure you’re continuously measuring impact and ROI. You also need to be thinking about privacy by design - how to comply with the latest data and privacy legislation.  

  
3. Becoming Data Driven is a Journey

Remember the data journey is a pipeline: Collect, Ingest, Clean and Visualise. Take a lean approach; you can achieve great things with minimal investment in the early stages but you need to make sure you understand the baseline, can identify the opportunities and then set realistic goals. Constantly review and recalibrate and don’t try to build for the end goals right away. Take a small slice and iterate.

    
  

Valtech’s Marketing Science & Engineering team work alongside some of the world’s largest brands to help them turn data into instant value. Our services span Marketing Research, Business Insights & Intelligence, Technical Data & Marketing Set-Up, Predictive Modelling, Segmentation & Personalisation and Performance Analysis and Optimisation. 

With 3500+ specialists in 45 offices across 16 countries, whatever you need to achieve, our teams are here to help you succeed. Get in touch today!

Meet The Challenges Of Today's Digital Economy

Ready to take that first step and rise to your digital potential? Contact Valtech today.
Talk to us
Meet The Challenges Of Today's Digital Economy