In the year 2021, consumers expect more relevant, practical and contextual experiences. They’re attracted to brands that recognize their individual identities and personalize each step of the customer journey in a coherent and integrated fashion.

These personalized experiences help capture the attention of the consumer in a lasting way that ensures brand success within a given market.

But, when it comes to setting up a personalization strategy, where do you start? What are some of the real benefits? What types of obvious mistakes can you avoid? What are some of the notable impacts made by recent changes announced by Apple and other big industry players with regards to access to user data?

Blair Roebuck, Marketing Science Director – Valtech, Andrea Fersten, Digital Marketing Lead – Valtech, and Mélanie Roth, VP Marketing & Innovation – Valtech, discuss the subject.