We kicked off the project with discovery sessions to understand Fountain Tire’s vision. Clearly, they needed a solution that would give them the business and technical agility to deliver on their goals while powering an unmatched customer experience.
Legacy approaches to commerce development were not going to cut it, and a monolithic approach wasn’t right from an agility, cost or growth perspective.
Adobe’s Edge Delivery Services was ideal.
It uses a composable set of services to decouple front- and back-end sources, creating a headless environment where marketers can rapidly update content, create new pages and launch entire sites. Rolling out experiences across Fountain Tire’s business units would be a breeze.
Edge Delivery Services also produces incredibly fast websites that ace Google’s Core Web Vitals — just the customer experience Fountain Tire sought.
A rapid rollout
Valtech’s Edge Delivery Services experience and expertise let us deliver the first phase of the project, a B2B catalog site, in record time.
Working closely with the Adobe team helped us create a site with:
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Incredible speed and stability. SaaS Catalog and search APIs help the entire website run without a single call to Adobe Commerce.
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Exceptional front-end experiences. Adobe Edge Delivery Services powers all pages, including the home page, product listings, store locator and blog.
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Reusable block components. Edge Delivery Services functionality empowered the team to launch new microsites in weeks, not months.
Continuous strategic consultancy
Valtech continues to be a strategic partner for Fountain Tire throughout their growth journey. We are working closely with the team to maximize the impact of Edge Delivery Services and identify other tools that will help them achieve their goals.
During the project rollout, we held a three-day in-person workshop with the brand and customer experience teams to brainstorm future opportunities, embarked on a CRM platform analysis, and helped Fountain Tire hire new internal resources.
Right from the start, there was an established understanding and trust with Valtech. We did not feel like we were being sold to. It was a partnership, and at Fountain Tire, partnership is at the heart of our business.
— Stephanie Proseilo, Director of Brand and Customer Experience at Fountain Tire