Insight 6: Example of visualizing data: keywords relating to 'Corona'
After loads of theory, it was time for an example. Using programming language Python in the online (cloud) environment of Google Colab, Isabelle visualized the rise and fall of keywords relating to ‘corona’. Thanks to the API’s from data figure generation Plotly Express (PX) and Google Trends, creating the visualizations was (or at least seemed) relatively easy to do. Let’s take a look at some of the possibilities of this way of visualizing data!
Keyword interest over 3 months
All three keywords have two lines, one for the worldwide keyword trend and one for the Dutch. You can clearly see we Dutchies were relatively late to the party when it comes to searching for ‘corona’.
Graph of interest in keywords related to ‘corona’
Lots to see, but one thing is clear: there’s no guessing when corona first hit the news.
Box plot of interest in related keywords
When it comes to this boxplot, the wider the box, the bigger the ups and downs in search volume for that specific keyword.
Interactive map of interest for related keywords
Have a look at the difference in interest between the first (measured the 12th of December, 2019) and second visualization (measured the 27th of February, 2020).