Insights

Adobe Summit, Salt Lake City 2015

Senior VP, General Manager - Valtech Chicago
Valtech

March 24, 2015

Every year in March, marketing representatives from companies all over the world converge in Salt Lake City to have a full Adobe experience. We all come to learn, be inspired, network with industry peers, and have a great time. Valtech had the privilege of being a sponsor for another year at the largest Marketing Summit in the World.

The Summit started out quickly on Monday as I was asked to speak at an Adobe Experience Manager (AEM) Community Pre-Conference Event. It was exciting to get the chance to talk to fellow AEM developers, managers, and authors about projects that Valtech has delivered. In this case, I walked the audience through a Digital Asset Management solution we delivered through the AEM platform. As one of our most valued clients, my colleague from Hyatt Hotels was kind enough to join me on stage to discuss how Valtech has solved a number of their business challenges.

The Adobe Marketing Summit event itself kicked off with Adobe’s leadership sharing their vision of the Marketing Cloud. The Marketing Cloud is stacked with all the tools marketing teams need to evaluate, strategize and react to the quickly changing marketing landscape. Adobe’s dominance in the creative space contributes to an easy to understand user interface across the Marketing Cloud Suite. It is clear that the 2015 refresh is introducing enhanced integrations as well as new additions to the cloud. Adobe quickly introduced new tools in the Marketing Cloud box, adding Adobe Primetime, its multiscreen TV platform, and Adobe Audience Manager, its data management platform. The well rounded marketing cloud is gaining even more momentum this year. All attendees we spoke to were excited to see the new innovations from Adobe.

Attending the Summit was an exciting experience. After the initial session wrapped up, we got to talk one on one with representatives from many different companies. They all share a common need: to improve the way they manage their brands and messaging in the market. I really enjoyed the chance to step outside of a project and have these conversations. Every company is at a different stage in their marketing evolution. In some cases, they are getting ready to adopt a new technology, like AEM. In others, they are focusing on optimizing an already established platform that is capturing rich analytical data. Seeing and learning from the attendees allows us to be better prepared to understand the challenges every company faces. The Adobe Marketing Summit is the perfect place to get that exposure.