On building an authentic brand

Digital Strategist
Valtech France

March 11, 2016

What do we expect from brands? If digital has taught us anything, it is that what we want most – what we crave for – is to be inspired. Inspiration is the elusive finality of many complex variables, from product to service throughout all the spheres of marketing. Social media has been playing a defining role in that mix, amplifying emotions, making and breaking brands in the blink of a 3-second Snap(chat). So how do you standout in this inspirational craze? Can you be strong enough to survive a massive, instantaneous, Volkswagen-diesel hit? Building a consistent, innovative and creative approach to Authenticity is a step that brands can no longer afford to ignore.