On building an authentic brand

Digital Strategist
Valtech France
Suzanne Distain

March 11, 2016

What do we expect from brands? If digital has taught us anything, it is that what we want most – what we crave for – is to be inspired. Inspiration is the elusive finality of many complex variables, from product to service throughout all the spheres of marketing. Social media has been playing a defining role in that mix, amplifying emotions, making and breaking brands in the blink of a 3-second Snap(chat). So how do you standout in this inspirational craze? Can you be strong enough to survive a massive, instantaneous, Volkswagen-diesel hit? Building a consistent, innovative and creative approach to Authenticity is a step that brands can no longer afford to ignore.