The Connected Shoe – a Valtech Store Exclusive
Touch and feel is the key to in-store experiences, and with Valtech’s Connected Shoe, we’ve made the product itself the remote control! The consumer holds the shoe in front of the screen to display product information. Would you like to see the shoe in blue? Just shake it, and it changes color!
Not limited to shoes, our POS concept consists of an interactive screen that shows a physical product (in this case, a shoe) in 3D. The display makes it possible for customers to zoom and check out the product from different angles and get info spots with deeper information about product features.
Virtual and Augmented Reality Business
We are obsessed with tech-applications that make sense in the customer journey. VR is about offering deeper engagements with products or services that the real world can’t deliver as easily. Our prototype, “Vroom” allows you to practice driving in different conditions. The in-store VR-solution that Valtech created for Decathlon – which we demo – offers a complete camping environment with tents that customers can walk into. It would have required 500 m2 to expose all tents in the store versus 5 m2 with the VR-installation.
AR has really found its business applications.

Sephora’s Beauty Mirror allows consumers to virtually sample various pallets. The interface “tracks the precise location of a user’s facial features and applies eye shadow colors directly on the video feed from a camera.”
At Valtech, we took on one of the toughest challenges – to make children want to clean. By equipping a regular vacuum cleaner with easily accessible technology, we made cleaning a fun gaming experience. In the AR game “First Person Cleaner,” you hunt both candy and your weekly allowance but avoid monsters trying to eat your rewards.
Valtech’s core is digital. We explore and develop digital solutions along with our customers.
The breadth of our service offerings does not mean that we remain unaffected by the rapid pace of technological changes. We value refining our product offerings and have done so since our origin. Valtech transforms by doing – by research, experimenting and implementation.
