Insights

Sitecore Symposium 2017: Exciting announcements and highlights

Digital Marketing Manager
Valtech

October 26, 2017

From sharing a first-of-its-kind, 1000+ website Sitecore implementation for L’Oréal to demoing our ground-breaking beacon technology, Sitecore Symposium was a thrilling ride from opening to closing keynote.

Valtech delivers Sitecore at scale for L’Oréal

During the opening keynote, L’Oréal’s Mohsen Bourgou revealed exciting news: Valtech is taking on the largest ever Sitecore Azure PaaS implementation for the global retail giant! This massive implementation includes: 1000+ websites, 100+ countries, 500+ Microsoft Azure web apps, and is built for 1,000,000,000 customers – the very definition of Sitecore at scale!

Want to learn more? Watch the keynote here.

Sitecore 9 and what’s to come in Sitecore 9.1+

The keynote revealed the new Sitecore Experience Cloud, which includes game-changing features: Sitecore Cortex and xConnect. xConnect allows users to export and import data from Sitecore xDB and from any channel in close to real time, giving users access to the current analytics they need on-demand.

The experience of Sitecore Cortex is like having your own data scientist inside Sitecore. Using xConnect and xDB, it has the power to reveal an organization’s highest value audience segments and help optimize website user paths. Soon, Sitecore Cortex will also offer automated personalization and intelligent segmentation and profiling to help marketers improve marketing ROI.

DEMO: Connecting the in-store and online customer experience using valtech_vantage and Sitecore Commerce

During Symposium, we showcased our patented smart beacon technology that gives retailers the power to deliver seamless, personalized experiences for customers both online and off. This technology, which we call valtech_vantage, captures in-store shopping data that can be integrated with Sitecore’s online data to provide retailers with a 360º view of a customer’s needs, expectations, and behavior.

Using this combination of data, retailers can understand the influence that their online and offline marketing touch points have on each other, and on their customers’ purchase decisions.

With Sitecore Commerce, valtech_vantage creates end-to-end measurement, customization, and personalization opportunities to optimize the customer experience holistically. Learn more about valtech_vantage here.

Creating technology like valtech_vantage is a manifestation of our passion for addressing global business challenges for our clients. Contact us to find out how valtech_vantage can be applied to your organization.

Valtech is Sitecore at scale

No matter the scope or location globally, Valtech can build your next world-class Sitecore solution. We provide cutting-edge, customized Sitecore solutions to suit your business needs, like Sitecore data science and machine learning expertise to help your organization make smarter marketing decisions. Read our case study about how we did that for a client here. Interested in learning more? Contact us to discover how our Sitecore machine learning expertise combined with Sitecore Cortex can open up a world of opportunities for your organization.

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