March 10, 2018
When I tell people I’m a designer, they sometimes ask, “Does the world need another typeface?’ I tell them typography is important because letterforms, like the human voice, have character and personality, which communicate with us even before the words they form do. The medium is the message, the “how” matters as much as the “what.” And also like a human voice, type has its own distinctions, biases, patterns, pitches. Even the untrained eye will unconsciously receive these signals.
