It was a good year for technology innovation at Shop.org, but it did leave us wanting something more. Most of the technology could be classified as a digital tactic, rather than a strategic plan to really disrupt retail. We’re currently working with clients to create digital products and experiences to fulfill their brand promise and tell a compelling story rather than just follow the crowd into the digital jungle. Following tech trends often leads to spending a boatload of money on technology that just doesn’t resonate with customers. The success we’ve been having with clients like American Girl, GoPro, Electrolux and The Container Store all deliver on combining digital with physical spaces to capture imaginations. Doing that leads to customers falling ever deeper in love with their favorite brands, and that is a great way for us to not only compete with threats like Amazon, but win.
If that sounds interesting to you, please get in touch. We’d love to help you change the world of retail.
Click here for more information on Valtech’s Digital Retail Offering.