Valtech IBC 2016 Recap

Assistant Director of Global Marketing
Julia Raymond

September 21, 2016

IBC 2016 delivered an innovative and caffeinated atmosphere - complete, of course, with acronym-packed conversations between media techies from around the world.

As we reflect upon the recent exhibition, it’s safe to say that IBC2016 delivered an innovative and caffeinated atmosphere - complete, of course, with acronym-packed conversations between media techies from around the world.

As a global digital agency, Valtech mirrored IBC’s international flair with 11 stand exhibitors collectively representing 6 countries: Argentina, Canada, Denmark, Germany, Sweden and the United States.

From left to right: Javier Tarazaga Gomez - Tech lead for Reay4Air, Martin Eiler - Director of Media Solutions, Per Atterving - Vice President of Managed Services

Undoubtedly, IBC offered unparalleled networking opportunities for approximately 55,000 attendees. The Valtech team kept busy all 5 days while exhibiting alongside partner You.i in the brand new “Content Everywhere” hall, which hosted sessions and demos that highlighted opportunities for accelerating content engagement across devices.

At the stand, Valtech also offered the chance to experience virtual reality using the HTC Vive headset.

From custom environments developed for clients by Valtech to the new Google Tilt Brush app, people were flocking to the stand for a peek.

For bystanders crowding around the booth, it was quite the experience to witness how the virtual reality headset affected the people using it - often spurring excitement, awe and sometimes, flailing arms. One attendee eloquently described the experience saying, “It’s like I’m in a childhood dream.” Truly amazing.

On the second day of the conference, Valtech hosted a successful happy hour with partner Adobe. From 4:00 to 6:30 PM, around 50 or so people moseyed on over to enjoy relaxed conversation paired with finger food, Heineken and wine.

To wrap up a week of client, partner, prospect and analyst meetings and the insightful discussions that occur on and off the show floor – here is a list of some prevalent themes from IBC 2016:

  • The widespread monetization of OTT
  • The state of, and progression of, 8K/UHD (ultra-high-definition) broadcasting
  • IP interoperability and “the shift to an all-IP world”
  • New developments in VR and AR
  • Improvements in content and ad engagement analytics for video

Of this list, the first and last themes really resonate with Valtech: OTT and video analytics. In terms of investments in OTT services and products, the business value is evolving from market share preservation to revenue generation for media companies. In fact, Valtech’s cloud-based platform Ready4Air is a turn-key application for developing premium video on demand (VOD) and live OTT products. Combined with pre-integrated support for Adobe Primetime and the You.i TV engine, Valtech provides a comprehensive toolkit, enabling companies to drastically expedite media delivery – cutting time to market for new services in half – and to develop a single application for multi-screen deployment – saving approximately 50% in initial development costs and potentially millions in post-development costs associated with annual maintenance. It was nice to see the rest of the conference as psyched about OTT and video analytics as we are here, at Valtech.

Overall, the event was a huge success. We met many new faces, and even watched some of those faces behind VR goggles experiencing the new frontier of media for the first time. The future looks bright for IBC attendees, sponsors and the media industry as a whole. On behalf of Valtech, we would like to thank the event organizers and everyone who worked hard to bring IBC2016 to life. We learned a lot and can’t wait to see what the future will bring. Til’ next year, IBC!