February 09, 2016
There are few things in life that I get super amped up about enough to sing their praises to the world.
February 09, 2016
There are few things in life that I get super amped up about enough to sing their praises to the world.
I really, really love my InstaPot, Mad Max: Fury Road, eclairs from my local bakery, and Beyoncé's Grown Woman. I also feel very passionately about making your content strategy and migration tracking work for you rather than having your team work within processes that are inefficient.
Historically, the content strategy and migration tracking processes have been managed within multiple documents, shared drives, email, etc. For example, your team might have worked with an Excel spreadsheet to track your site’s information architecture and any information relevant to the migration process (subject matter expert, author, editorial review date, due date, related collateral). Content drafts were managed in multiple folders full of word documents where edits were managed with track changes often leading to confusion and incorrect content making it to the website. It definitely started to feel like a full-time job just to manage this content migration documentation and, depending on the volume of content, often felt like barely contained chaos.
I am here to tell you there have been great strides in the way we can manage content migration and your on-going editorial calendar. At the risk of sounding like a bad infomercial let me introduce – GatherContent. GatherContent is a web-based tool to help you “take control of your content production process”. More specifically, you can:
Our clients that have worked with GatherContent speak highly of the quick ramp up to use and how much time and frustration it has saved them. I have personally observed that using this tool has not only improved the efficiency of the migration process but empowered our clients to take a more proactive approach to their long term content strategy.
Let us know if you want to talk more about how to approach your website’s content strategy.