Will there be a stiff competition between Adobe and Google Suites?

October 09, 2017

With Google launching Google Analytics 360 Suite, will Adobe face a stiff competition?

Google Analytics 360 Suite is driven by the following core features:
• Complete customer journey
• Useful insights, not just data
• Enable better sharing within your organization
• Deliver engaging experiences to the right people

Google Analytics 360 Suite consists of six different applications that are tightly integrated with each other. It is built to help marketers engage with the right consumers at right time and help advertisers understand their customers’ journey better. Here's the list of services:
1. Google Analytics 360 - earlier called Google Analytics Premium
2. Attribution 360 - earlier called Attribution 360
3. Google Tag Manager - Enhanced form of existing product
4. Audience Center 360
5. Data Studio 360
6. Optimize 360

Here's a brief about the new products and the enhancements:

Google Analytics 360: This was formerly known as GA Premium. It is the measurement centrepiece that analyses customer data from all touch-points in one place for a deeper understanding of customer experience and then integrating with ad products to drive marketing effectiveness.

Attribution 360: Formerly known as Adometry, has been rebuilt from the ground up to help advertisers value marketing investments and allocate budgets with confidence. Marketers can analyse performance across all channels, devices, and systems to achieve their most effective marketing mix.

Google Tag Manager: Built from our industry-leading tag management product, it empowers enterprise marketers to move faster and make decisions with confidence. It offers a simplified way to gather site information (all those tiny bits of code) and powerful APIs to increase data accuracy and streamline workflows.

Audience Centre 360: This powerful data management platform (DMP) helps marketers understand their customers and find a similar audience across channels, touchpoints, and campaigns. It not only offers native integration with Google and DoubleClick, it is also open to third-party data providers, DSPs and more.

Data Studio 360: A new data analysis and visualization product that integrates data across all-suite products and other data sources ― turning them into informative and customizable dashboards. It is built on Google Doc’s real-time collaboration and sharing technology and powered by BigQuery — Google’s data analytics platform. This makes it easy to use without compromising on the performance or speed.

Optimize 360: This website testing and personalization product help marketers deliver enhanced experiences. Marketers can show consumers multiple variations of their site and then choose the version that works best for each audience. This tool also enables marketers to run A/B tests on their sites, for example, to find the best version of a text snippet or image from the site.

Also, Adobe Marketing Suite also consists of similar products. Will there be a stiff competition?

Read more about Adobe Marketing Suite here

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