Boost customer engagement with flexibility
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Event Date: March 25, 2021
09:00AM - 11:30AM EST (UTC-5)
03:00PM - 05:30PM CET (UTC+1)
Online Conference

Boost customer engagement with flexibility

In this series of events, organized exclusively for BMW Group, learn how we use open technology concepts and agile approaches to respond nimbly to current and future market opportunities in order to accelerate customer centricity and marketing innovation.


Date: March 25, 2021, 3 p.m. to 5:30 p.m. CET

Online conference

On this date, we will discuss how to leverage modern composable architectures to launch rapid experiments for new customer experiences such as test drive home delivery and end-to-end online car buying.


  • Valtech's Automotive Competence Center

  • Project examples

  • Trend radar: digitization and speed boats in the automotive industry

  • M.A.C.H. architecture and agile methodologies for rapid experimentation at BMW


The conference will be joined by our panel of experts
  • Pascal Lagarde - VP Commerce and M.A.C.H Alliance Board Member

  • Denny Pezic – Industry Lead Automotive & Mobility

  • Uwe Tüben – Managing Director Germany

  • Olivier Padiou – Group Chief Operating Officer


Conference participation is free of charge and without obligation. Seats are limited, so please save your space today for this exclusive event specially organized for BMW Group members.

We ask for your registration by March 20, 2021.