LEAP Ahead of the Competition
The Only Enterprise-Grade Composable Commerce Solution
A landscape of fast-changing tech and never-ending customer expectations has pushed brands to become more nimble and agile in their ways of working. Innovation, digital maturity and data are some of the key themes most brands are seeking to address. However, there are other issues making it difficult to forge a clear results-driven strategy, such as scalability, business and technology misalignment, centralized decision-making, CAPEX and more. This gets even more complicated when multiple brands are involved, with each one requiring various levels of digital capabilities.
That's where LEAP comes in
LEAP is an advanced enterprise-grade composable commerce accelerator created in partnership with commercetools and collaboratively with Mars, to serve multi-brand B2C and D2C companies in Retail and CPG (Consumer Packaged Goods).
We have designed LEAP to be not just an accelerator, but also a unique and powerful tool that multi-brand businesses can use to level up and leap ahead of their competition. It allows them to both modernize and differentiate their customer experiences.
Composable is the path to creating differentiated end-to-end shopping experiences thanks to its flexibility, scalability, and ability to facilitate innovation. What’s more is that it’s primed for experimentation, which not only helps to solve today’s challenges, but also shape tomorrow’s opportunities for forming stronger customer relationships.
Kelly Goetsch
Chief Strategy Officer at commercetools
1. Make MACH simple
Moving to a MACH/Composable architecture can present challenges due to its increased complexity compared to a monolithic approach. For a multi-brand company, managing multiple platforms is necessary, and the value of a composable architecture is widely recognized. This would require adjustments to the technology landscape, architecture, and ways of working.
LEAP provides solutions to these challenges, combining the advantages of composable architectures and a best-of-breed stack. It incorporates top-notch MACH components, follows integration best practices, and ensures monitoring for continuous improvement. Furthermore, LEAP offers the flexibility to adapt to specific requirements and integrate with existing solutions.
2. Deliver an omnichannel experience
Today’s customers are very digitally savvy. It is important to enable transactions for them from any touchpoint imaginable such as web, mobile, tablet, watch, digital signage, television, etc. Given the headless nature of LEAP, it is extremely easy for brands to now serve across various touchpoints with a web default.
3. Create a future-proof technology stack
The accelerator’s functionalities and architecture have been carefully crafted with sustainability in mind. We ensured it stays sustainable by investing in best-of-breed solutions founded in out-of-the-box thinking to deliver almost any brand’s requirements. This means companies spend less time, effort and budget on functionalities that are fundamental expectations. They can then confidently invest in features that provide differentiating value to their brands. Given the “composability” of the solution, adding or changing any of the components in the architecture is an easy task if and when the need should arise.
According to the MACH Alliance, 85 percent of organizations that have increased the percentage of which their infrastructure is MACH in the past 12 months cite reduced costs and an increased ability to respond to changes in the market faster and build and implement new functionality quicker.
4. Be repeatable and adaptable
LEAP is not a cookie cutter solution, which means brands can expect two simultaneous abilities. Firstly, they can repeat it as many times as necessary to achieve their goal. Secondly, and at the same time, they can customize their business models, customer journeys, ways of working and more without getting tied into a one-size-fits-all strategy. This decentralizes ownership and empowers every brand to deliver better results without any limitations imposed by one another.
According to a report by Statista, 84% of customers regard their experience as equally important to the products or services on offer.
As we attempt a company-wide digital transformation, composable is perfect for delivering bite-sized capabilities that can be flexed or reconfigured depending on the needs of the wider business or individual brand. While we initiated it with a D2C mindset, this approach can be applied to any business model looking to get closer to the consumer, faster. This model should also inspire other organisations to accelerate their own journeys to great experiences through composable.
Shubham Mehrish
VP Digital and Platforms, Mars
Did you know?
LEAP has been approved by commercetools and is now available on their marketplace! Discover more about our partnership with commercetools here.
To discover more about LEAP or to have a conversation with one of our composable commerce experts, fill in your details below.