Valtech partners with MandM to launch AI-powered mobile app experience
May 29, 2025
The collaboration boosts MandM’s ability to innovate the shopping experience, meet customer needs, and drive operational and strategic change
Global experience innovation company Valtech has partnered with MandM, one of the UK’s leading online fashion and sportswear retailers, to launch a state-of-the-art digital experience that will combine AI-driven search capabilities with premium shopping features. This collaboration represents a significant step in MandM’s journey towards customer experience innovation.
MandM sought to address a core need: elevate its digital offering while maintaining the brand’s commitment to simplicity, value and, most importantly, everyday brand deals. As part of this effort, the company wanted to help customers effortlessly find what they want and carry out transactions much more easily via an intuitive and accessible mobile app.
As MandM’s trusted innovation partner, Valtech designed and implemented the mobile app by combining cutting-edge technology with strategic insight into the company’s customer base and market. Built for both iOS and Android, the app utilises advanced Google Cloud and Contentstack technologies and will have AI-powered features to deliver a seamless, personalised and intelligent shopping experience.
Key components of the mobile app will include:
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AI-powered search and browsing for improved product discoverability.
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Exclusive shopping functionalities, offering access to brands and products to build customer loyalty while driving brand differentiation in a competitive market.
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Inclusive features that meet accessibility standards, ensuring a seamless experience for all users.
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A scalable, future-ready framework using Google’s Flutter software for easy and efficient UI updates. This also complements MandM’s Google Cloud strategy, laying the groundwork for deeper adoption of Google Cloud Platform services to support intelligent localisation, scalable customer experiences, and rapid expansion into European markets.
Tom Goode, Customer and eCommerce Director at MandM said:
Valtech understood how best to transform our shopping experience and take our business to the next stage of growth. We’ve not only gained technological sophistication, but also new ways of working and thinking when it comes to product innovation and prioritisation. The outcome is a turning point for our brand and sets us on the right path for the future.
Matt Hildon, Retail Portfolio Director at Valtech, added:
Customers have more choice than ever on how, where and when to shop. Retailers need to leap ahead of the competition, adopt a culture of innovation and drive loyalty in order to stay at the forefront of their customers’ minds. MandM’s new app built on Contentstack and Google Cloud technologies shows the incredible results that can be achieved when a retailer acts upon these market dynamics and evolving customer needs.
By integrating Google Cloud’s AI with data operations and front-end experiences, MandM’s offering will be primed for the modern customer and retail landscape. We’re excited for what’s to come as we continue our collaboration.
The adaptive digital experience platform from Contentstack plays a critical role in achieving MandM’s vision of delivering live, up-to-date content via their new app. Speaking of the integration with Contentstack. Rukshana Karunaratne, VP Customer Success at Contentstack said:
By leveraging Contentstack’s cutting-edge platform and flexible architecture, MandM’s content team has dramatically reduced the time needed for content updates—from days to minutes. This agility gives them an undisputed edge in the market, allowing them to deliver state-of-the-art digital experiences with speed and efficiency.
Looking ahead, Valtech and MandM will continue to build on this momentum by expanding the app’s multilingual capabilities and refining its personalisation features, with the goal of further enhancing customer engagement and driving growth.
MandM’s new mobile app is available now, with AI-powered search and exclusive shopping functionalities to be introduced in the near future.
About Valtech
Valtech, the global leader in Experience Innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices.
Our 7,500-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories, and cultures. At the intersection of data, AI, creativity, and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world’s best-known brands, such as L’Oreal, LVMH, Mars, P&G, Volkswagen, Dolby, Santander and BBC. See our work at Valtech.com.
About MandM
Big brands, Low Prices, Direct to You.
MandM is all about big brands, at low prices across fashion, outdoor and sportswear for men, women, and children. MandM has non-stop deals on over 150 big brands, always up to 65% less than RRP. All year round.
About Contentstack
Contentstack is on a mission to deliver the world’s best digital experiences with cutting-edge content management, customer data, personalization, and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi and Walmart, depend on the Contentstack EDGE platform to rise above the noise in today's crowded and competitive markets, constantly adapting to maintain their edge.
Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code.
Learn more at http://www.contentstack.com.
Media Contact
Kate Atkins