How Leading Retailers around the globe are transforming consumer in-store experience
The lines that once separated the physical and digital worlds have blurred. These insights add clarity to those blurred lines through defining the new standard of experience: Connected Experiences. Brands are being challenged to keep the customer of tomorrow in mind, or the customer who expects digitally enhanced physical experiences to be as common as electricity. As customers expect a more intimate dialogue, brands must take connected experience seriously or risk irrelevancy.