The Car is the Ultimate Mobile Device

Always on. Always connected.

26 Pages

24 Minutes reading

Why cars are the ultimate mobile device and how to leverage the full potential of in-car communication.


Innovative car brands are finding themselves in a good position. The ability to stay in touch with customers constantly in a digitised and connected car environment offers unprecedented opportunities: Manufacturers and dealers can target individual customers exclusively, with one voice, and without the marketing costs that have often been inevitable so far. The car is turning into a valuable communication channel for the manufacturer.