The concept that we embraced and unfolded was ‘Get closer’. To the product. To the material. To a certain colour palette. To the designer. To selecting an item. With customers that research online, but in majority purchase offline, the closest by we could get them was through big images, big videos. It was just a matter of unlocking the wealth of content Fritz Hansen already had, through both their website as well as their social platforms.
Magnus Ørum-Hansen, Valtech Creative Director
Case
Fritz Hansen
Bringing iconic design online
A brand launched in 1872 introduces a new experience platform that looks and feels like a flagship store on a screen, putting designers and their products at the forefront.

About
Get to Know Fritz Hansen

The Goal

The Transformation
Fritz Hansen
Building Blocks
Fritz Hansen
No Need For Compromise

Product-Centric Design
