Kinnarps' website is the result of a close collaboration between Valtech, Britny, ROST Studio and Kinnarps themselves, of course. A site where design and function grew in parallel. In other words, a project in true Kinnarps spirit.
Since 1942, Kinnarps has designed and manufactured furniture of the highest quality. No wonder then that they have become one of the world's leading manufacturers of office furniture. With a new generation of customers, they wanted to strengthen their presence in the digital space and create a site and e-commerce platform that are as comfortable to look at as their chairs are to sit in.
The project consisted of two different parts, a customer-facing brand website and an e-commerce platform, where the common goals were to simplify communication and drive sales. Great emphasis was placed on mapping existing sources of information, product modeling and internal processes.
As a platform, Optimizely was used as a CMS, with Storm Commerce as the e-commerce platform.