Integration of Salesforce, Marketing Cloud and Service Cloud are the most important aspects of Mi Selección MX. Marketing Cloud is used to help us send match information, newsletters and contest results, while landing pages are used for obtaining information and sending surveys after the match.
The goal was to reach a new 200,000 fans through the app, and after only a couple months, we’ve already hit 80,000 and counting. And the team is able to capture data including information like favorite player, region (MC / USA), ticket access, interactions (for example contests the user has participated in previously), mobile and app information and more. With this data, FMF has created many audience possibilities while creating campaigns on the road to the 2022 Qatar World Cup with all Soccer Mexico Team Sponsors. And as FMF’s marketing capabilities continue to expand in the future, what they’re capable of doing with their marketing will likewise keep growing.